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The Japanese Consumer in 2015

  • Orchid Room, Okura Hotel, Tokyo 2-10-4 Toranomon, Minato-ku, Tokyo 105-0001, Japan (map)
A crowded, fast-paced night view of a major Tokyo intersection (Shibuya), showing numerous pedestrians and neon-lit buildings. This image symbolizes the vital, yet struggling Japanese B2C consumer market discussed at the Delphi Network Retail Summit

The Japanese Consumer in 2015: An Endangered Species or an Untapped Source of Growth?

Join us at this crucial moment for an urgent discussion on the future of the Japanese Consumer in 2015. The Delphi Network is gathering a small, elite group of B2C CEOs and experts at the Retail Summit on February 27th to pool their thoughts, experiences, and ideas.

Despite two years of Abenomics, consumption—the engine of over 60% of GDP—is struggling. Real cash wages are down, and consumers are retrenching. The economy is weaker than it was seven years ago.

Schedule

8:00 Event Start & Introductions

8:20 Session 1: Economic Impact (Consumption Tax/Weaker Yen on Business)

8:40 Session 2: Corporate Communication (Messaging Challenges to HQ)

9:00 Session 3: Innovation & Strategy (2014 Product Successes and Approaches)

9:20 Session 4: Outlook for 2015 (Hopes and Fears for the Consumer Market)

9:30 Event Concludes

​In this grim backdrop, how can businesses thrive? Some will share grim tidings, but others will offer encouraging stories of rich growth, echoing the success of brands like Godiva and Jaguar Land Rover. Participants will learn how to either grab market share or find hitherto untapped sources of growth.

Critically, 2015 offers new hope. The next consumption tax hike is postponed, and a historic collapse in oil prices is injecting the equivalent of a massive tax cut into the economy—potentially leading to higher disposable income, wage increases, and a major change in consumption patterns, especially among young workers.

Don't miss this opportunity to gain vital insights from the front lines of business and leave with a clearer understanding of how to address the Japanese consumer market this year.

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